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Everyone likes to belong, to keep score and to WIN!
Programs for your customers, like frequent buyer programs. Programs for your staff to drive sales or production goals. Programs for your suppliers. The best example of an incentive program is an airline frequent flyer program.
- Lock in loyalty and repeat business from your customers
- Give yourself a competitive edge in your marketplace
- Reward top performing employees
- Motivate all employees to exceed expectations in their jobs
- Create a competitive, exciting, fun workplace atmosphere
- Implement a positive method for tracking progress & results
- Watch you revenues and efficiencies skyrocket
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Is this Benefit of Value to Me?
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- Would you like to offer something to new customers and potential customer to induce them to patronize your business and purchase your products or services?
- Would you like to develop and implement a program to reward repeat and frequent customer and foster loyalty from them?
- Would you like a way to reward your top performing employees?
- Would you like to implement a system to track employee performance and coampny results?
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Example of Savings
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An incentive program design and implementation consultant works with businesses to develop internal programs or align with programs administered by outside parties, to offer prizes, contests, events, sponsorships and publicity generating occasions to attract new customers and gain industry and community recognition. They also design, develop and institute programs to reward repeat customer and engender their loyalty such as a “frequent shopper or buyer” program. Such consultants typically charge $75.00 to $150.00 an hour. A consultation takes approximately 10 hours.
Our SBBA consultants will work with you to design and administer an incentive and / or customer loyalty program that covers all of the areas above. The cost for this service is included in your SBBA membership dues and will save you the expenditure of hiring an outside marketing consultant.
Your savings as an SBBA Member = $100.00 and hour X 10 hours = $1,000.00
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Details
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Your mother or grandmother played the incentive game every time she collected little sticky stamps from the grocery store she shopped at, licked them and stuck them in a booklet, and then turned those booklets in for a toaster, card table or suitcase. Millions of Americans play the incentive game whenever they fly on an airline, accumulate miles and redeem them for free trips or merchandise or use a particular credit card that gives points for every dollar of purchase volume.
Incentive programs are any type of contest or promotion that requires participation over a length of time, measures some sort of action and awards something of value based on meeting performance or participation goals.
Businesses typically conduct incentive programs for two groups of people, their best, most loyal, most frequent, most revenue producing customers and their employees or staff that meet sales goals, profit figures, efficiency measurements, customer service standards or some other target management deems essential to the success of the company.
Incentive programs can be a remarkable tool for fostering loyalty, commitment and increasing performance. Your customers love them because they feel special, distinctive and part of an elite group. They also consider them as a value added when buying your product or service and it keeps them passing by the competition and coming back to you time and time again. It also keeps employees focused and enthusiastic and drastically reduces attrition.
SBBA can give you dozens of ideas for incentive programs that have a proven track record of success and results. We can help with analyzing what is appropriate for your type of business, designing the specifics, produce the materials, administer the program and procure the rewards.
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